July 2025 Board of Directors Meeting Minutes and Activity Reports

MORE – Board of Directors Meeting Minutes

July 14, 2025

 

 

Virtually present at meeting

Casey Anderson – President

Jali Fernando – Executive Secretary

Alison Wells – Administrative Assistant

David Beugelmans - Secretary

Dave Magill - MD Advocacy Director

Rob Lowe – Membership Director

Neil Blake – Treasurer

Michael Ullmann – VA Advocacy Director

Kathy Mihm – Ride Programs Director

Not Present

Maris Finley – Activities Director

 

·       Guest: Tony Watkins – Dirt Buggy (Michael)

o    Michael

§   For the last several months, talked with Tony about certain types of machinery that could make the life of those that are taking care of jump lines, berms, etc., easier.

§   Tony himself has himself has funded machinery out of his own pocket, and has bought machinery for Lake Fairfax

§   Started talking about VA, but then it morphed in MD and VA, and Tony had found what appears to be a good deal of a piece of machinery, which I passed along to the board, and there were more questions.

o    Tony

§   What we have found at Lake Fairfax is that we don’t have a way to deliver dirt right to the jump line. Some places you can deliver dirt directly to the jump line, but others you can’t, and it’s a big problem.

§   Been using a machine, but it’s very slow, so we have hired professionals to use larger machines. But when you get into a large machine, there is maybe a liability issue.

§   We have in the past rented a mud buggy, which has a large bucket and take more dirt.

§   It has been useful at our park and with the amount of dirt we need to move around, for Lake Fairfax, we use it a lot.

§   The amount we end up using the machine, the rental is expensive and the time it takes to rent is difficult.

o    Michael

§   Funds could come from Trails for Youth. Gave $10,000 to be used for tools, machinery, and idea would be that funding source for the machine itself could be bought for $8k or $9k

o    Rob

§   Think it’s a good idea. Have the same issue at Wakefield.

o    Dave

§   With passion from Tony and passion from Childers, question is whether we want to use $10,000 on this, or spread it around a little bit from other funds.

o    Michael

§   Break-even is about 15 or so for rentals.

§   Trails for youth gave Tony for funds, but gave the bigger amount to other parks.

o    Dave

§   Need someone to have responsibility for the equipment.

o    Michael

§   We’ve answered a decent number of questions. Will get another email going so we can discuss as a board and get back to Tony.

·       Executive Director Report (Jali)

o    Events

§   We had a very successful Emmitsburg event at the end of June. Close to 50 people there, many riding there for first time. Timed it so that it linked up with the town’s community day, so about half of the people went to have beer in the beer garden, with proceeds going back to the trails. Sploosh MTB made a video covering the ride and event.

§   The next event is in Hashawa July 26, and two in VA

§   This is a very good model instead of having one summer picnic. Next year we can be more deliberate where we spend money on for projects and having a summer ride series for those trails.

o    Membership/donors

§   Jali: Wants to present members, supporters, donors, as opposed to just members, which is 7000 instead of 2000

§   Casey:

·       WAMBA now counts people who sign up to their email list.

·       It makes sense to present a higher number.

·       We want to be able to say we can speak for a large group of people.

·       On the issues of donors who give us money but aren’t members, unless they tell us they don’t want to be members, we should comp them a membership if they have donated a large enough number.

o    State level organizing

§   Other groups want MORE’s help or to be associated with MORE. Received a couple emails from other groups that are a bit more sensitive.

§   Think about state level organizing with other trail groups, but that’s more of a 2026 vision planning item.

·       Move United Membership (Jali)

o    Would like us to Move United, which is an affiliate group for adaptive sports

o    Affiliate membership is $500/year, but comes with resources that liaisons can use, such as volunteer training.

o    This is an agenda item because it requires some proof that board voted on it.

o    Motion (Jali): Move for MORE to for approve a Move United Membership at $500 per year.

§   Second: Dave Magill

§   Passed Unanimously

·       Shed at SGBP Update (Kathy)

o    Haven’t got an update from Todd, but it doesn’t look like the Shed will happen in time for MoCo Epic

o    Casey: I made a little progress, but it’s going to take work. Think we will be able to do it, but it’s going to take some time. Will need to bring management down on lower-level people. Will try to deal with it this month.

·       Financial Update (Neil)

o    $29.3k net unrestricted increase

§   $45.8k general revenues

§   $38.4k other revenues (mainly TFY donation)

§   $5.9k memberships

§   $1.5k interest

o    $16.5k general expenses

§   $10.1k staff costs

§   $4.3k MoCo Epic (MD Event rentals & Seneca Creek permit)

§   $1k tool reimbursements

§   $1.1k other

o    $22.4k net restricted increase

§   $33.5k restricted revenues

§   $20k Wakefield (TFY)

§   $10.3k Lake Fairfax (TFY)

§   $1k River's Edge

§   $0.9k Hashawah

§   $0.8k Adaptive MTB grant

§   $0.5k other

o    $11.2k restricted expenses

§   $7.4k West MoCo (bikes from Terrapin)

§   $1.5k Adaptive MTB (storage)

§   $1k Waterworks

§   $0.6k River's Edge

§   $0.7k other

o    Dave

§   We’ve been trying to thank the Childers. The donation is really impressive .

·       Casey: Will be going next week. Same with Michael. On 23 rd . Also will recognize them again at next membership meeting.

o    Jali

§   Maris wants more money for swag.

§   Dave: Coach her through putting in a budget request .;

·       Membership Update (Rob)

·       Not a bad month, we nearly matched last year June 2025 if we had not had a refund on a membership that was from Jan 2025.  A bit non-typical for a refund to happen that late.  

·       Large donors were the big positive.  We were a bit down on New Joins and Renewals.  

·       I think in part weather, events, and also local economic uncertainty probably.   

·       In the Other Stats I've updated the kept the LY (Last Year, same month) numbers in brackets for comparison/clarity.  

·       Post IMBA Processing Estimate - $5905

·       Summary of data

§   Membership revenue is trending ahead of last year. Year-to-date (YTD) dues stand at $46,917 , which is $1,620 higher than the same point in 2024.  

§   Total membership remains strong. As of 30 June 2025 the organization counts 2,129 members (11 new plus 2,118 current), slightly down from May’s 2,134 but well above April’s 2,095 and last year’s 1,904.  

§   Lapsed/expiring members are improving. There were 128 lapsed or expiring accounts across May–June 2025, down from 168 in the comparable 2024 period.  

§   June intake slowed, largely on renewals. Only 11 new joins occurred in June (vs 14 in June 2024), and total renewal transactions fell, which Rob attributes to poor weather and “over-communication” after a heavy May reminder campaign.  

§   Renewal pipeline skewed to near-term expirations.

·       61 members renewed within 15 days of expiry (-20% year-over-year).

·       Middle- and long-term renewals (3–6 mo and 6 mo +) totaled just 7 and 6 respectively, reflecting lower early-renewal engagement.  

§   High-value supporters remain healthy. There are 21 donors giving $100+ annually , contributing $3,200 in June (vs $2,350 LY).  

§   Paid-member core is solid. Within the past 12 months 1,598 members (75%) have paid dues, generating an estimated $96,970 before IMBA’s share.  

§   Auto-renewal continues to grow.

·       Annual auto-renew: 851 members/family accounts (602 paying) worth $39,550 ; up 24 payers this year.

·       Monthly auto-renew: 95 members, providing $910 per month ($10,920 annually).  

§   Monthly membership revenue fluctuated:

·       June 2025: 177 memberships, $6,975 (slightly below June 2024’s $7,024).

·       May 2025: 300 memberships, $13,776.

·       April 2025: 214 memberships, $8,134.  

§   Refund impact: June missed its dollar target primarily because of a single January-2025 refund.  

§   New-join trend: 11 (Jun), 21 (May), 19 (Apr); each month trails 2024’s comparable figure,

§   Overall snapshot: The organization enters July with a broad base (2,129 total members), solid paid-member retention, expanding auto-renewal, and a modest YTD revenue lead.

·       Trails

o    Virginia (Michael)

§   There was a trailwork day in Loudon County, where they cleared out about a mile worth of brush for a small loop. There will be a jump line as well. Loudon County seems to be behind it.

§   Had a meeting with three parks in Prince William County and many liaisons for the various parks. Gave request to MORE that anything that is an addition to a trail it will require Board of Supervisors approval. Spent about two hours on the phone about this.

§   We get emails all the time about people wanting trails in certain places. About a month ago, received an email from a gentleman who lives in Fairfax proper and said he’d like to show trails in Piney Branch Park, where he cleared out trails. Went out and walked 3-4 miles, and there’s 3-5 miles of trail in there. Joined MORE after meeting and he has engaged his county supervisor. This is promising.

o    Maryland (Dave)

§   The board should know that to deal with massive growth of overgrowth, with support of board, went out with an offer to expand reimbursement for those that will buy hedge trimmers. Encouraging other people to do. Have got 8 more people who have purchased these, and trying to manage them all and get them out.

§   Biggest news is we are out to bids for $125k project to build trail at Patuxent. This is a big, complex procurement process. Have contacted 15 different trail contractors to see what we get.

§   Lastly, was blown away with what they did at Emmitsburg. It’s amazing what Greenstone can do with difficult terrain.

·       Ride Program Update (Kathy)

o    Set up some additional rides, including sMOREs in Bacon Ridge

 

 

 

Activity Reports

·       President –  Casey Anderson

-               [*]

 

·       Jali Fernando – Executive Director

o    MoCo Epic - opened registration, finalized equipment rental, finalizing aid station sponsors, test rode 20-mile adaptive route, set up long-distance riding webinar, etc.

o    Developed relationships with The B-Team who have been raising funds for the Frederick Watershed trails.

o    Met with Prince George's County Parks and Rec for new trails in the county.

o    Met with Maryland DNR Secretary about trail project updates, TTF policy, e-bike policy, etc.

o    Represented MORE at the bike expo for members of congress and staff.

o    Assisted River's Edge Trail Liaison with movie screening fundraiser planning.

o    Regular communications via email, newsletter, and social media.

 

·       Secretary – David Beugelmans

o    Coordinated board meeting and finalized minutes

o    Advocate for and advance Annapolis Flow Trail and Bacon Ridge/Waterworks Connector projects

o    Tons of trailwork due to rain/storms

 

·       MD Advocacy Director – Dave Magill  

o    Issued the Invitation for Bids for the work on the $100k LBI grant project at Patuxent, site visit will be July 28.

o    Signed up about 10 people to trim trails with power trimmers, arranged reimbursements for them  

o    Recruited co-liaisons for Schaeffer and SRT, still need new liaison for Black Hills/TMC

o    Helped get a new trail to use in the MoCo Epic, by adding a short connector trail to Oak Ridge park near Damascus

 

·       VA Advocacy Director – Michael Ullman  

o    Working with Loudoun County and Stephen Martinez ( LoCo Liaison) on the opening of Edgar Tillett loop/jump line. A trail work day was completed in mid June to clear out a 1 mile loop as well  as future jump line. Connected Stephen with a contact to get free dirt for the jump line

o    Had meeting with the Prince William County Liaisons and PW Parks Authority to discuss future projects and their request to have board of supervisor approval for additions to existing trails. We will be meeting once quarterly ongoing. 

o    Walked a potential new trail in Fairfax; Piney Branch Stream Valley Park. This trail is between 3-5 miles already cleared by a resident/rider Kevin Morgan. I am in discussions with Kevin, his county supervisor and working to engage Fairfax Parks on this trail. The plan is to have it added to the MORE catalog of trails in the near future . I have also identified some volunteers that can help Kevin as well. 

 

 

·       Membership Director – Rob Lowe

o    [*]

 

·       Ride Program Director – Kathy Mihm

o    Managed ride cancellations and announcements

o    Provided tutorial and discussion with 1 new ride leader

o    Skills clinics with Hillary M

o    Lead rides at Muddy Branch and Cabin John

 

·       Communications Director – N/A

 

·       Treasurer – Neil Blake

·       $29.3k net unrestricted increase

o    $45.8k general revenues

o    $38.4k other revenues (mainly TFY donation)

o    $5.9k memberships

o    $1.5k interest

·       $16.5k general expenses

o    $10.1k staff costs

o    $4.3k MoCo Epic (MD Event rentals & Seneca Creek permit)

o    $1k tool reimbursements

o    $1.1k other

·       $22.4k net restricted increase

o    $33.5k restricted revenues

o    $20k Wakefield (TFY)

o    $10.3k Lake Fairfax (TFY)

o    $1k River's Edge

o    $0.9k Hashawah

o    $0.8k Adaptive MTB grant

o    $0.5k other

·       $11.2k restricted expenses

o    $7.4k West MoCo (bikes from Terrapin)

o    $1.5k Adaptive MTB (storage)

o    $1k Waterworks

o    $0.6k River's Edge

o    $0.7k other

 

·       Activities Director – Maris Finley

o    MoCo Epic planning meetings

o    New event swag acquisition

o    Emmitsburg Ride planning & execution w/ Community Festival

o    Smoketown Film event planning

o    P rep for remaining Summer Ride series events (3)

§   Up next: Hashawha (Westminster) on 7/26

§   James Long: 8/9

§   Lake Fairfax: 8/23

 

 


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