2014 Strategic Goals
MORE 2014 Strategic Initiatives
The following strategic goals are aligned with MORE’s Vision and Mission using our recently developed Organizational Pillars; Ride, Build, Serve and Mentor. We encourage membership in MORE and volunteerism to continue supporting the mountain biking community in the Med-Atlantic. Volunteer opportunities are listed on the MORE forums.
Ride MORE
- Create mountain biking events
- Maintain 600 annual scheduled club rides
- Winter Party – at least 200 participants
- Tour de Fat – Net $2,000
- Summer Picnic – at least 200 participants in a VA venue
- Fall Camping Trip – at least 150 (Families/Members) Rotating Venue
- Rides
- At least 50 scheduled weekend rides
- At least 20% beginner/family friendly
- Expand night riding opportunities in VA
- Establish and host 3 skills clinic events
- Host two women only events
- Facilitate epic rides
- MoCo Epic® – Grow to at least 1,250 riders
- NoVA Epic ℠ – Grow to at least 300 riders
- Patapsco Epic ℠ – 500 riders
- Create viable Epic Series
- Net $30,000 to MORE after all expenses
- Attract Youth/Families
- Create family riding program including
- Designate 3 family friendly trail systems (NoVA, MoCo, Baltimore)
- Establish a Youth Ride Series
- 20 rides
- Host a signature youth year end event
- Create and maintain an online youth program presence
- Create a youth scholarship program
- Support high school mountain bike programs
- 10%/ growth in family memberships
Build MORE
- Create unique and sustainable multiuse trails
- Complete planned trail projects
- Improve trail connectivity in MD and VA
- Identify RTP project candidates and submit for RTP Grants in MD and VA
- Launch new trail projects constituting 25 miles
- Capitalize on MD DNR partnership
- Identify other trail building grant sources
- Finalize Loch Raven strategy
- Build advanced technical trails and trail features in 5 parks
- Develop MORE bike park strategy
- Develop DC mountain bike advocacy strategy
- Complete Trail Fund and Chainsaw policy
- MORE
- 2014 Members by 12/31/14
- 50% growth in membership in their 20s and 30s
- Integrate new members into the community
- Outreach Programs
- Create shop liaison program
- Create race community program
- Hold Land Manager Training Day
- Submit for 2015 IMBA Trail Crew visit
- Create trail signage program
- Enhance Sponsorship Program
- Celebrate Trail Liaisons and trail building community
- At least three attendees at the IMBA World Summit
- Increase MORE’s presence at local and regional bike advocacy events
Serve MORE
- Expand member engagement -‐ additional volunteer members
- Fill all officer positions through Ride Fairs and other outreach efforts
- Finish and advertise position descriptions
- Assess organizational effectiveness
- Develop and implement survey plan and schedule for members and key stakeholders
- Conduct quarterly Board Member network events
- Turn sponsors and donors into stakeholders (see Build Outreach Programs)
- Create sponsorship events
- Identify and cultivate major donors
- Communicate strategic initiatives, pay for them and have FUN
- Create and implement a communications plan
- Include IMBA Chapter benefits in communications plan
- Develop sustainability plan
- Implement year-‐end gift giving drive
- Apply for Combined Federal Campaign
- Singletrack Futures Foundation (SFF)
- Identify SFF project candidates and submit to SFF for grants
- Develop “long view” on grant applications and use of SFF funds
- Draft Financial reports
- Monthly budget reports to BOD
- Actual budget report
- Progress report on key initiatives
- Quarterly financial statements to membership
Mentor MORE
- Expand ride leader program
- Establish ride leader qualifications
- Identify 20 ride leaders
- Create Board Manual
- Leadership and Mentorship identification
- Get Kids involved (see Family Program)